A little bit about us.

Gold counseling was established in 1993 and was the first private social service in Israel in the field of senior living and adapting to nursing homes for families and adults. We specialise in managing the complex process of choosing a residential frame and institutional arrangement for adults.

Our services are available for adults with different needs and levels of functioning: Independent, exhausted, frail-minded, as well as counseling for the temporary frameworks of rehabilitation and recovery. We are prepared to find an immediate solution in urgent cases.

Towards the end of the 1980s, as a result of changes in demographics, there was a significant increase in the number of institutions offering solutions for the age of gold and its types. 

The inflation in supply and competition has led to the improvement of the service, but has created a few new problems and deliberations for the adults and their families: for example, how to choose the best solution? Is it possible to rely solely on a conversations with the directors of the institutions or with the marketing people who represent them? How do you check the status of the institution in the eyes of authorities?

In light of the ethical issues arising from the new service that began to evolve in Israel without any supervision or regulation, our role is to put a real-world social service, which includes a serious and binding ethical code.

Throughout the years, nursing homes have participated in every professional forum and convention in the field of geriatrics and adult living solutions.

In recent years, consulting companies have been multiplying and referring to nursing homes, with various issues that are derived from the fact that this is a non-controlled area. In light of the situation that was created, Sofi Halbrecht initiated the establishment of the Al-A.L. Association: The Association of Adult Counseling Companies, who created a binding ethical code, aiming to regulate and promote the profession.